Accuracy in Solar Advertising Matters Increasing customer benefits is a common strategy used by companies in today’s competitive solar market. False or exaggerated claims, however, may backfire; “NOT JUST LEGALLY BUT REPUTATIONALLY ” !! As a MNRE-empanelled company, Bodhie Solar believes ethical advertising is not just a best practice, but a responsibility!! What Is False Advertising? False advertising refers to: · Exaggerating the efficiency or subsidy of solar panels (e.g., exaggerating panel efficiency) · Using […]