Accuracy in Solar Advertising Matters

Increasing customer benefits is a common strategy used by companies in today’s competitive solar market. False or exaggerated claims, however, may backfire; “NOT JUST LEGALLY BUT REPUTATIONALLY ” !!

As a MNRE-empanelled company, Bodhie Solar believes ethical advertising is not just a best practice, but a responsibility!!

What Is False Advertising?

False advertising refers to:

· Exaggerating the efficiency or subsidy of solar panels (e.g., exaggerating panel efficiency)

· Using unverifiable testimonials

· Claiming unrealistic savings

· Promoting unapproved technologies as “MNRE-approved”

Legal risks in India

The Consumer Protection Act, 2019 treats False Advertisement as a punishable offense.

• Up to ₹10 lakhs fines for companies

• Up to ₹50 lakhs for repeat offenders

• Bans on brand ambassadors or endorsers

• Strict actions by the Central Consumer Protection Authority (CCPA).

• In addition, ASCI (Advertising Standards Council of India) ensures fairness and transparency in ad content.

Bodhie Solar’s Ethical Ad Checklist

At Bodhie Solar, we ensure that all marketing materials:

It clearly mentions MNRE’s empanelment as well as government schemes like PM Surya Ghar Yojana or PM-KUSUM without distortion.

1. Includes accurate subsidy ranges based on location, capacity, and type (on-grid/off-grid).

2. Use authentic images, customer testimonials, and real performance data.

Educate rather than manipulate the customer.